Client: Asheville Hemp Project ℅ Velvet Nation
Task: Turning Local Farmers’ Business Into Nationwide Distributed CBD Brand
Project: Asheville Hemp Project Brand Development
Service: Brand development, Corporate Identity Development, Packaging Development
Website: ashevillehempproject.com, forbes.com.
When we developed the logo and corporate identity, we wanted to transport that feeling we got when we first stepped foot on the farm. There’s this beautiful old barn on the farm. We knew right away that this barn has to become a central element for the brand. We reinterpreted it as a window into the logo - a window to the farm.
Once the corporate design was set, we developed the first packagings. Growing cannabis is one thing, turning a plant into products is another thing. We started with a handful of products. While they are all completely different products, we made sure they look like they come from the same farm.
When the first cartons of products were loaded onto trucks all across the country, it was time for some CBD. Welcome Home.